Juno is the Roman goddess of love and marriage.
She symbolizes women's health, fertility, and childbirth.
Juno is the Roman goddess of love and marriage.
She symbolizes women's health, fertility, and childbirth.
Juno,
an application developed in partnership with UW Medicine, enhances mothers' recovery after C-sections through professional guidance and a friendly approach.
Juno,
an application developed in partnership with UW Medicine, enhances mothers' recovery after C-sections through professional guidance and a friendly approach.
OUR TEAM
OUR TEAM
GLORIA HU
GLORIA HU
UX & Research Lead
UX & Research Lead
BRANDON VUONG
BRANDON VUONG
UX DESIGNER
UX DESIGNER
EMILY YU
EMILY YU
Data Scientist
Data Scientist
INJAE SHIN
INJAE SHIN
Full-stack Developer
Full-stack Developer
BAHAR BASHIZADA
BAHAR BASHIZADA
Product Manager
Product Manager
DR. LAURENT BOLLAG
DR. LAURENT BOLLAG
UW Medicine Sponsor
UW Medicine Sponsor
TOOLS
TOOLS
Figma
Adobe Illustrator
Adobe XD
Adobe Photoshop
Canva
Figma
Adobe Illustrator
Adobe XD
Adobe Photoshop
Canva
BACKGROUND RESEARCH
BACKGROUND RESEARCH
We collected existing data and met with professional medical staff at UW Medicine.
We learned that...
We collected existing data and met with professional medical staff at UW Medicine.
We learned that...
32%
32%
of births in the U.S. are through cesarean section
of births in the U.S. are through cesarean section
10% +
10% +
increase of primary and repeat cesarean section in Washing State
increase of primary and repeat cesarean section in Washing State
UW
UW
The first two weeks post-surgery are crucial for recovery
The first two weeks post-surgery are crucial for recovery
More Findings:
Emergency C-sections increase postpartum depression risk by 15%;
Low-income mothers without health insurance face major recovery challenges;
C-section mothers must heal while caring for their newborn, which can be overwhelming;
The first two weeks post-surgery are crucial for recovery.
More Findings:
Emergency C-sections increase postpartum depression risk by 15%;
Low-income mothers without health insurance face major recovery challenges;
C-section mothers must heal while caring for their newborn, which can be overwhelming;
The first two weeks post-surgery are crucial for recovery.
HOW MIGHT WE
HOW MIGHT WE
Help low-income mothers
who have received a cesarean surgery within the Greater Seattle Area
receive information on recovery care and warning signs of complications
so that they can improve recovery outcomes
in the first two weeks after surgery?
Help low-income mothers
who have received a cesarean surgery within the Greater Seattle Area
receive information on recovery care and warning signs of complications
so that they can improve recovery outcomes
in the first two weeks after surgery?
DESKTOP RESEARCH
DESKTOP RESEARCH
To address mothers’ needs holistically, scientific and market research have shaped Juno’s design. We've engaged in workshops and used affinity diagrams to categorize insights, ensuring our solutions are finely addressed to mothers’ recovery journeys.
To address mothers’ needs holistically, scientific and market research have shaped Juno’s design. We've engaged in workshops and used affinity diagrams to categorize insights, ensuring our solutions are finely addressed to mothers’ recovery journeys.
Literature Review
Market Analysis
Affinity Diagram
Workshops helped categorize insights.
Identified key needs and recovery factors for mothers.
Literature Review
Market Analysis
Affinity Diagram
Workshops helped categorize insights.
Identified key needs and recovery factors for mothers.
Literature Review
Market Analysis
Affinity Diagram
Workshops helped categorize insights.
Identified key needs and recovery factors for mothers.
Literature Review
Market Analysis
Affinity Diagram
Workshops helped categorize insights.
Identified key needs and recovery factors for mothers.
Affinity Diagram
Market Analysis
Literature Review
Affinity Diagram
Market Analysis
Literature Review
Affinity Diagram
Market Analysis
Literature Review
Affinity Diagram
Market Analysis
Literature Review
USER RESEARCH
USER RESEARCH
To understand broad mothers' experiences and challenges during C-sections, I led the team to conduct surveys among 32 mothers from the Seattle area, both first-time and those with multiple C-sections.
To understand broad mothers' experiences and challenges during C-sections, I led the team to conduct surveys among 32 mothers from the Seattle area, both first-time and those with multiple C-sections.
KEY INSIGHTS
KEY INSIGHTS
Through the research,
we enhanced understanding in how to effectively address the struggles mothers face throughout the C-section process.
Through the research,
we enhanced understanding in how to effectively address the struggles mothers face throughout the C-section process.
Over 80% had one or more C-sections.
Over 80% had one or more C-sections.
55% were not well-informed before their C-section.
55% were not well-informed before their C-section.
Recovery described as challenging, unknown, slow, and confusing.
Recovery described as challenging, unknown, slow, and confusing.
Difficult to reach medical staff without personal connections.
Difficult to reach medical staff without personal connections.
75% didn’t use recovery apps due to inconsistent information.
75% didn’t use recovery apps due to inconsistent information.
KEY INSIGHTS
KEY INSIGHTS
We also conducted 30-60 minute Zoom interviews with 20 mothers. Here are some quotes:
We also conducted 30-60 minute Zoom interviews with 20 mothers. Here are some quotes:
It was hard having to do it all alone and handling recovery while dealing with a newborn.
It was hard having to do it all alone and handling recovery while dealing with a newborn.
When I was breastfeeding, things didn't go well. If there could have something that reminds me that it's okay, it would be really helpful.
When I was breastfeeding, things didn't go well. If there could have something that reminds me that it's okay, it would be really helpful.
I wish I could've known more knowledge prior before the C-Section.
I wish I could've known more knowledge prior before the C-Section.
It would be helpful to know what is the expected pain score each day without medication, so this reference can be used to access if pain was somehow normal and had complications.
It would be helpful to know what is the expected pain score each day without medication, so this reference can be used to access if pain was somehow normal and had complications.
PERSONA
PERSONA
To gain a deeper understanding of our target audience, our team engaged in two brainstorming workshops. These sessions were crucial for implementing insights from our interviews as we aimed to represent the diverse experiences of all mothers. .
Through this process, we developed three distinct personas: a mother who has undergone multiple C-sections, another who recently experienced her first unplanned C-section, and a pregnant mother preparing for her planned C-section. This selection helped us recognize that, despite their differing experiences, these personas may share similar frustrations and needs, ensuring our approach resonates with and is relatable to a broad range of mothers.
To gain a deeper understanding of our target audience, our team engaged in two brainstorming workshops. These sessions were crucial for implementing insights from our interviews as we aimed to represent the diverse experiences of all mothers. .
Through this process, we developed three distinct personas: a mother who has undergone multiple C-sections, another who recently experienced her first unplanned C-section, and a pregnant mother preparing for her planned C-section. This selection helped us recognize that, despite their differing experiences, these personas may share similar frustrations and needs, ensuring our approach resonates with and is relatable to a broad range of mothers.
PROTOTYPE
PROTOTYPE
1 /
Sign in
1 /
Sign in
There is a welcoming page for mothers when they sign in to the app. We ask a few questions related to mothers' surgery and recovery.
There is a welcoming page for mothers when they sign in to the app. We ask a few questions related to mothers' surgery and recovery.
2 /
Home Page
2 /
Home Page
Feature 1: Pre Surgery Tasks
Feature 1: Pre Surgery Tasks
Guides mothers through essential pre-surgery tasks using learning modules in video or reading format, covering key topics like breastfeeding and wound care for mothers to reduce anxiety and provide useful post-surgery information.
Guides mothers through essential pre-surgery tasks using learning modules in video or reading format, covering key topics like breastfeeding and wound care for mothers to reduce anxiety and provide useful post-surgery information.
Feature 2: Daily Check-In
Feature 2: Daily Check-In
Includes a mental health assessment based on the Edinburgh Postnatal Depression Scale to detect early signs of postpartum depression, offering mothers reassurance and support resources, while also covering pain management and physical changes
Includes a mental health assessment based on the Edinburgh Postnatal Depression Scale to detect early signs of postpartum depression, offering mothers reassurance and support resources, while also covering pain management and physical changes
Feature 3: Journey Cards
Feature 3: Journey Cards
Central to the app, these cards provide educational content in three categories: Medical Management, Activity & Wellness, and Personal Care. They offer mothers task guidance for recovery and motivation
Central to the app, these cards provide educational content in three categories: Medical Management, Activity & Wellness, and Personal Care. They offer mothers task guidance for recovery and motivation
Feature 4: Quick Access
Feature 4: Quick Access
Enables easy access to daily journey cards in Medical Management, Activity & Wellness, and Personal Care, highlighting recovery milestones to motivate consistent progress
Enables easy access to daily journey cards in Medical Management, Activity & Wellness, and Personal Care, highlighting recovery milestones to motivate consistent progress
Feature 5: Goals of the Day
Feature 5: Goals of the Day
Allows mothers to set daily personal goals or choose from journey card tasks, with reminders to ensure completion
Allows mothers to set daily personal goals or choose from journey card tasks, with reminders to ensure completion
WARMFUL QUOTES
WARMFUL QUOTES
I love the app's welcoming and bright design; it makes new mothers feel happier.
It's a great app for C-section mothers with well-organized medical information.
The card flip feature is cool and encourages me to interact with the cards and pay attention to the benefits on the back.
I liked that the language was very user-friendly while still containing medical information.
The benefits content on the back of the cards interested me a lot because it provided the self-care guidance I needed during recovery.
The color theme and layout are friendly to moms. Seeing purple items, like lavender flowers, helped me feel calm and relaxed during baby blues.
USER TEST
USER TEST
We conducted two rounds of user testing with 12 mothers on designs V1 and V2. Each had a 15-minute Zoom session, and we recorded their observations. A workshop identified feedback and opportunities.
We conducted two rounds of user testing with 12 mothers on designs V1 and V2. Each had a 15-minute Zoom session, and we recorded their observations. A workshop identified feedback and opportunities.
IMPACT
IMPACT
After finalizing the design, we surveyed both previous and new mothers. Feedback was overwhelmingly positive, with a 75% increase in mothers reporting that Juno significantly enhanced their recovery experience from V1 to V2.
After finalizing the design, we surveyed both previous and new mothers. Feedback was overwhelmingly positive, with a 75% increase in mothers reporting that Juno significantly enhanced their recovery experience from V1 to V2.
We also successfully received early pitch funding of around $80,000 after six months’ design and development.
We were extremely grateful for our sponsor Dr.Bollag and UW medicine for allowing us to make this project possible!
We also successfully received early pitch funding of around $80,000 after six months’ design and development.
We were extremely grateful for our sponsor Dr.Bollag and UW medicine for allowing us to make this project possible!